Product P.R. communication

The aim of the Public Relations communication (Product P.R.) is to raise awareness of a particular target group concerning specific products or services. It complements advertising activities well, allows for enlarging the amount of communicated information or for offering a different point of view to the recipients.

The agency realizes a tailor-made product P.R.:

  • communication strategy
  • draft of the creative concept
  • selection of appropriate means to address a particular target group
  • communication with media
  • monitoring of clippings
  • evaluation