The aim of the Public Relations communication (Product P.R.) is to raise awareness of a particular target group concerning specific products or services. It complements advertising activities well, allows for enlarging the amount of communicated information or for offering a different point of view to the recipients.

The agency realizes a tailor-made product P.R.:

• communication strategy
• draft of the creative concept
• selection of appropriate means to address a particular target group
• communication with media
• monitoring of clippings
• evaluation