Product P.R. communication
The aim of the Public Relations communication (Product P.R.) is to raise awareness of a particular target group concerning specific products or services. It complements advertising activities well, allows for enlarging the amount of communicated information or for offering a different point of view to the recipients.
The agency realizes a tailor-made product P.R.:
- communication strategy
- draft of the creative concept
- selection of appropriate means to address a particular target group
- communication with media
- monitoring of clippings